Close Up set to break World Record with Teeth Brushing Challenge

Leading oral care brand, Close Up toothpaste, has reiterated its
commitment topromoting a healthy oral care culture. This came against
the backdrop of the World Record breaking Teeth brushing challenge
slated to hold on July 4thin partnership withLagos State government,
Nigerian Dental Association (NDA), HEIT Solutions, Vas2Net &Core
Media.


The challenge is expected to bring together 300,000 students who will
brush at the same time at different locations.The latest World Record
on such feat was done in India where an event brought together 177,003
people to brush their teeth at the same time. Nigeria hopes to smash
this six-year-old record with the Teeth Brushing Challenge.


Speaking during the press conference to announce the forthcoming Tooth
brushing Challenge, Ozia Gyang, Category Manager OralCare, Unilever
Nigeria, makers of Close Up toothpaste and other household brands,said
that Close Up was putting its weight behind the Challenge as a way of
reemphasising the importance of healthy oral hygiene and regular care
of the teeth and mouth by brushing twice daily. She said that the
Challenge was in line with the brand's 'Brush Twice Daily' campaign.
Dexter Adeola, Close Up Brand Manager, whoalso spoke, said that
Nigerians should join hands to make the World Record Tooth brushing
challenge a success. He urged Nigerians to show their support by
brushingtwice that day and every other day.
Adeola went further to say that the benefits of brushing twice daily
cannot be overemphasised as a healthy mouth, gum and teeth play a huge
role in the overall health of an individual.
In preparation for the Challenge, 300 secondary school teachers have
undergone a special Teacher's Alignment Training Session so as to host
the event. The teachershave also been informed of the World Record
standards for counting the number of students brushing in each school,
the designed model for the tooth brushing as well as the waste
recycling element to the attempt.
Close Up has, for over 38 years, been a household name for Nigerians
families. This Challenge will go down in history in Nigeria and around
the world, as one of the most memorable highlights that showcases the
way Close Up loves Naija