following in the heels of Twitter's growing video-sharing app, Vine.
Instagram co-founder Kevin Systrom said Thursday that users will be
record and share 15-second clips by tapping a video icon in the app.
They can also applyfilters to videos to add contrast, make them black
and white or different hues.
"This is the same Instagram we all know and love but it moves," he
said at an event held at Facebook'sMenlo Park, Calif., headquarters.
Vine, which launched in January, has 13 million users and lets people
create and share 6-second video clips. Instagram has 100 million
users, up from 20 million when Facebook bought the company more than a
year ago. If users like it, Facebook's move could propel mobile video
sharing into the mainstream.
To use the video feature, Instagram users can tap on the same camera
icon they use to snapphotos. A new video camera icon will appear on
the right side. Tap itand a screen with a red video button will let
you record clips of sunsets, kids running in parks or co-workers
staring at their computer screens.
The app will record as long as yourfinger is on the red button or for
15 seconds, whichever comes first.Not unlike Vine, taking your finger
off the button will stop the recording, allowing you to shoot the
scene from a different angle orrecord something else altogether. Once
you have 15 seconds of footage, you can play it from the beginning and
post it on Instagram to share with others.
Given Vine's popularity, "it is perhaps more surprising that Facebook
has not introduced videofor Instagram sooner. There is no doubt
Twitter will move quickly to up the ante on Vine and this could
undercut Facebook's efforts with video on Instagram," said Eden
Zoller, principal consumer analyst at Ovum, a technology research
firm, in an email.
Facebook Inc. initially agreed to pay $1 billion in stock for
Instagram in April 2012, but the value had fallen to $715 million by
the time the deal closed last August. Facebook still hasn't proven it
will be able to make money from Instagram as it has not introduced ads
on the service.
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