Monday, 10 June 2013

Samsung launches NX300 Camera: Partners Usain Bolt Foundation

Samsung Electronics West Africa, a subsidiary of Samsung Electronics
Company Limited, a global leader in consumer electronics and digital
convergence technologies, has announced the launch of its latest
compact system camera (CSC), the NX300.
The launch was in partnership with the world global athletic icon,
Usain Bolt, renowned for his extreme focus and speed; making him the
ideal champion for the NX300. The Camera promises an outstanding
performance that rivals that the speed of the fastest man in the
world.
S amsung is also working with Usain Bolt Foundation to provide
photography equipment and lessons to aspiring young photographers.
Under the name 'NX Junior Photographer', Samsung will help them to
achieve their dreams and goals through providing the guidance needed
to excel.
Managing Director, Samsung Electronics West Africa (SEWA), Mr. Brovo
Kim, said that the multiple Olympic gold medallist and owner of three
world records, Usain Bolt is widely acknowledged as the best in his
class and the partnership with Samsung will showcase the parallels
between Bolt's exceptional status and the features of the NX300,
through a host of exciting initiatives.
Speaking on some of the features of the device, Director, Hand Held
Devices, Samsung Electronics West Africa, Mr. Emmanouil Revmatas, said
the NX300 CSC is super-fast with its ability to capture life's most
fleeting moments as well as share them instantaneously. According to
him, "Using the Hybrid Auto Focus (AF) system, budding photographers
can hone in on subjects quickly and easily, even in crowded
locations.Now users can achieve the most precise, high quality results
possible with the push of a button. The NX300 can shoot up to 8.6
continuous frames per second with its super-fast 1/6000 sec shutter
speed to ensure no detail is missed even ifthe subject of your shot is
moving at Bolt's record breaking pace," he enthused.
He added that the fast Wi-Fi connectivity of the NX300 allows users to
instantaneously and directly upload their photos to social networking
sites or send them to their smartphone simply and easily with
AutoShare function, right from their camera so that your network can
share your experiences, as they happen.
The Samsung Smart Camera NX300 has already received critical acclaim
as the Best CSC Advanced in the 2013 Technical Image Press Association
Awards, making it the best advanced compact system camera (CSC) in the
market. "20.3 Megapixel APS-C CMOS sensor allows users to take images
that boast sharp, life-like colors which are crisp and clear in all
light conditions. Taking beautifully balanced images even in the
darkest conditions is also made possible by the NX300's wide ISO range
(ISO100-25600), while its brand new Hybrid Auto Focus (AF) system
delivers fast, accurate phase and contrast detection.
Other Samsung devices that got an award include the Samsung GALAXY
Camera which won Best Mobile Imaging Device by "redefining the
connected camera genre," as stated by the TIPA judges. As the world's
first android based 3G camera, the GALAXY Camera combines the
professional quality of a high endcamera and the freedom of 3G/4G and
Wi-Fi connectivity, allowing users to instantly share high quality
images with their friends and family. Once captured, users can easily
view and edit images on the camera's impressive 4.8-inch HD Super
Clear Touch Display.
Samsung 45mm f/1.8 (2D/3D) lens, the world' first one-lens 3D system
for a consumer camera, was also awarded by the TIPA judges as the Best
Mobile Imaging Innovation device. Capable of capturing both stills and
1080p Full HD video in perfect 3D, with the Samsung 45mm f/1.8 (2D/3D)
lens users can choose to take 2D or 3D images without changing lens
bysimply turning on the 3D mode.
Samsung in addition was awarded Best Photo TV for its F8000 Smart LED
2D/3D TV as it changes the way users view images on their TVs by
allowing them "to interact with the images and share them on social
networks, work with apps, and use the TV as an image hub with numerous
devices," as stated by the TIPA judges.

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